Chokhi Dhani New Year Festival Celebration Ad in The Hindu Chennai
This vibrant hospitality advertisement was published in the Chennai edition of The Hindu on December 30-12-2017. Released by Chokhi Dhani, the ethnic Rajasthani village themed resort in Chennai, the ad promotes their grand “2018 Festival” celebration. A key highlight of this advertisement was the clear communication that pre-booking and reservations were not required, making it an inviting option for spontaneous New Year revelers. The ad showcased their unique cultural offerings, including traditional dance, Rajasthani cuisine, and festive activities, positioned as the perfect family destination to ring in the New Year. By advertising in The Hindu, Chokhi Dhani successfully reached an audience that appreciates cultural heritage and premium family entertainment experiences.
For theme resorts and the hospitality sector, a display advertisement in a prestigious daily like The Hindu is essential for building a brand image. This specific campaign focused on accessibility and a “complimentary” festive spirit, designed to drive high footfall during the competitive New Year period in Chennai.
Advantages of Advertising Hospitality and Events in The Hindu
The Hindu remains a top-tier choice for event organizers and resort owners for several reasons:
- Elite Family Audience: The newspaper is read by families with high disposable income who actively seek premium dining and entertainment options.
- Unmatched Trust and Authority: An advertisement in The Hindu provides immediate credibility to an event, assuring readers of its quality and safety.
- Strategic Local Reach: With its dominant presence in the Chennai region, it is the most effective platform to announce local city-based events.
- High Visual Impact: The superior print standards of The Hindu ensure that the colorful and festive imagery of cultural events is captured beautifully.
Available Options to Advertise in The Hindu Newspaper
Resorts, hotels, and event managers can utilize a variety of advertisement formats to reach their potential guests:
- Display Advertisements: Custom-sized color ads that allow for rich photography and detailed information about event packages and menus.
- MetroPlus: The preferred supplement for lifestyle and leisure content, ideal for promoting weekend getaways and cultural festivals.
- Front Page Pointers: High-visibility small ads on the front page that drive readers to a more detailed full-page feature inside.
- Classified Display: A cost-effective way to list contact details, entry fees, and route maps in a professional and structured layout.
Book Your Brand Ad and Review Current Ad Rates Online
If you are planning to launch a resort, organize a cultural event, or promote a festive offer, you can conveniently book your advertisement in The Hindu online. This simplified digital portal allows you to select regional editions like Chennai to ensure your hospitality message reaches the right local audience.
To assist with your marketing budget and review the latest pricing for different sections and sizes, you can check The Hindu advertisement ad rates before finalizing your placement. Choosing a legacy publication like The Hindu ensures that your business message is delivered with the reach and authority your brand deserves.
