Vishwa Vishwani Apprenticeship Embedded Degree Program Advertisement Published in Deccan Chronicle Hyderabad on 18 May 2026

Vishwa Vishwani Institute of Systems & Management released a high-visibility Full Page Advertisement in the Hyderabad edition of Deccan Chronicle Newspaper on 18-05-2026. The advertisement promoted its innovative Apprenticeship Embedded Degree Program (AEDP) in Computer Science developed in partnership with TalentSprint (Part of Accenture).

The campaign highlighted a future-ready 4-year undergraduate program designed as per the UGC-AEDP framework, combining campus learning with industry apprenticeship experience in emerging technology domains such as Artificial Intelligence, Cyber Security, Cloud Computing and Data Science.

About the Advertisement

The advertisement focused on introducing a unique BS Computer Science 4-Year UG Course under the Apprenticeship Embedded Degree Program model. The creative emphasized practical industry-integrated learning with two years of campus education followed by two years of industry apprenticeship.

The campaign highlighted in-demand specializations including:

• AI & Machine Learning
• Cloud Computing
• Cyber Security
• Data Science
• Full Stack Development
• UI/UX Design

The ad also promoted the institution’s affiliation with Osmania University, NAAC A+ Accreditation and UGC Autonomous status, adding credibility and trust among students and parents.

Purpose of Publishing This Advertisement in Newspaper

The main objectives of publishing this advertisement in Deccan Chronicle were to:

• Promote admissions for the Apprenticeship Embedded Degree Program
• Position Vishwa Vishwani as an industry-oriented institution
• Create awareness about UGC-AEDP framework education
• Attract technology-focused students
• Strengthen institutional branding in Hyderabad
• Highlight partnership with TalentSprint and Accenture
• Generate admission inquiries during admission season

Publishing the campaign in a leading English newspaper helped the institution reach educated urban families, students and career-focused audiences across Hyderabad and Telangana.

Creative Strategy Used in the Advertisement

The creative strategy focused on future careers, employability and technology-driven education. The advertisement used:

• Clean modern educational layout
• Strong blue technology-oriented branding
• Young student visuals for aspirational appeal
• AI-focused imagery and digital graphics
• Clear explanation of apprenticeship model
• Industry partner branding for trust building
• Minimal clutter with structured information hierarchy

The design effectively balanced institutional credibility with futuristic career messaging, making the advertisement highly relevant for Gen-Z students and parents.

Educational Positioning and Brand Messaging

Vishwa Vishwani positioned itself as a future-ready institution focused on employability, industry integration and modern technology education. The campaign messaging highlighted:

• Industry-embedded degree programs
• AI and emerging technology education
• Practical apprenticeship learning
• Career-focused curriculum
• Industry collaboration with TalentSprint & Accenture
• UGC-approved innovative academic framework

The institution positioned the program as an alternative to traditional degree models by offering direct industry exposure alongside academics.

Target Audience of the Campaign

This campaign primarily targeted:

• Students completing Class XII
• Engineering and computer science aspirants
• Parents seeking employability-focused education
• Students interested in AI and emerging technologies
• Urban middle-class families
• Career-oriented students seeking practical learning
• Technology-focused academic aspirants

Hyderabad’s strong IT ecosystem and growing demand for technology education made Deccan Chronicle an ideal newspaper platform for this campaign.

Why Deccan Chronicle Was Chosen for This Advertisement

Deccan Chronicle is one of Hyderabad’s most established English-language newspapers with strong readership among students, professionals, educators and urban families. Educational institutions frequently advertise in Deccan Chronicle because of its premium audience reach and strong visibility in Hyderabad.

Major advantages of advertising in Deccan Chronicle include:

• Strong reach among students and parents
• Excellent visibility in Hyderabad & Telangana
• Premium educated readership
• Good response for educational campaigns
• High credibility among urban readers
• Effective platform for admissions advertising

About Deccan Chronicle Newspaper Hyderabad

Deccan Chronicle is a leading English daily newspaper widely circulated in Hyderabad and South India. The newspaper is popular among students, professionals, business owners, educational institutions and upper-middle-class families.

• Language: English
• Primary Market: Hyderabad & Telangana
• Reader Profile: Students, professionals, parents, educators and urban consumers
• Popular Advertising Categories: Education, Real Estate, Retail, Healthcare, Recruitment & Consumer Brands
• Strength: Premium urban audience and strong city-wide circulation

Media Strategy Behind This Campaign

The media strategy focused on positioning Vishwa Vishwani as a future-oriented educational institution aligned with industry needs. The campaign effectively combined:

• Educational branding
• Industry collaboration credibility
• Technology-driven messaging
• Admission lead generation
• Print visibility with QR code engagement
• Modern employability-focused communication

The full-page newspaper format ensured maximum visibility and strong brand recall among readers during the admission season.

Expected Outcomes from This Newspaper Campaign

• Higher admission inquiries
• Increased applications for AEDP Computer Science Program
• Improved institutional branding
• Higher student engagement from Hyderabad region
• Better awareness about apprenticeship-based education
• Enhanced perception as an industry-focused institution

Learning for Advertisers, Educational Institutions & Designers

This educational campaign provides several valuable advertising insights:

• Industry partnerships improve educational credibility
• Technology-focused messaging appeals strongly to modern students
• Clear information hierarchy improves readability
• Print media remains highly effective for admissions campaigns
• Career-oriented positioning improves response rates
• Simple layouts with strong visuals enhance newspaper engagement

Who Should Publish Ads in Deccan Chronicle Newspaper?

Deccan Chronicle is highly suitable for:

• Universities & Colleges
• Technology & Training Institutes
• Schools & Educational Institutions
• Healthcare Organizations
• Retail & Consumer Brands
• Real Estate Developers
• Corporate Recruiters
• Hospitality & Lifestyle Businesses
• Professional Services & Startups

Educational institutions especially receive strong response from Deccan Chronicle readers because of its premium urban audience profile.

What Response Can Advertisers Expect from Deccan Chronicle Advertising?

Advertising in Deccan Chronicle generally delivers strong visibility and quality engagement among Hyderabad’s educated urban audiences. Educational advertisements often generate:

• High-quality admission inquiries
• Strong parent engagement
• Good institutional visibility
• Higher trust and credibility
• Strong response from English-speaking audiences
• Excellent city-wide awareness

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