Surf Excel “Haar Ko Harao” Creative Brand Advertisement in The Hindu Chennai
This impactful consumer brand advertisement was published in the Chennai edition of The Hindu on December 25-12-2017. Released by Surf Excel, a flagship brand of Hindustan Unilever, the ad features their inspiring “Haar Ko Harao” (Defeat the Defeat) campaign. Unlike traditional product-centric marketing, this advertisement focuses on a powerful social message, encouraging parents to let children learn through failure and play, which aligns with their famous “Daag Acche Hain” philosophy. By choosing a premium publication like The Hindu, Surf Excel effectively reached the conscientious parents and urban households of Chennai, reinforcing its position as a brand that values character building and emotional growth alongside superior cleaning performance.
For FMCG giants and household brands, a full-page or display ad in The Hindu serves as a significant trust-building exercise. This specific campaign uses high-quality visual storytelling to connect with the newspaper’s discerning readership, making a lasting impression that goes beyond simple laundry solutions.
Advantages of Advertising Consumer Brands in The Hindu
The Hindu is a leading choice for major consumer goods companies and national brands for several key reasons:
- Premium Household Access: The newspaper is a preferred choice for high-income urban families, ensuring your product is seen by the primary decision-makers of the home.
- Brand Credibility: Advertising in a publication known for its journalistic integrity lends a “halo effect” of trust and quality to the advertised brand.
- Vast Circulation: With its massive reach in major metros like Chennai, it provides the scale necessary for national brand campaigns.
- High Visual Impact: The superior print quality of The Hindu ensures that creative brand imagery and emotional campaigns are presented with the clarity they require.
Available Options to Advertise in The Hindu Newspaper
National brands and local retailers have various impactful formats to choose from when planning their campaign:
- Full Page Display Ads: Ideal for major brand campaigns like Surf Excel’s “Haar Ko Harao,” providing maximum space for storytelling and visual impact.
- Jacket Advertisements: A premium wrap-around format that covers the entire front and back of the paper, ensuring 100% visibility for every reader.
- Positioned Display Ads: Strategic placement on high-readership pages like the Front Page, Page 3, or the Back Page to capture immediate attention.
- Classified Display: A professional and structured format suitable for smaller brand announcements, dealer listings, or regional promotional offers.
Book Your Brand Advertisement and Review Current Ad Rates
If you are looking to launch a brand campaign, a social awareness initiative, or a new product line, you can easily book your advertisement in The Hindu online. This secure digital portal allows you to select the Chennai edition or go for a pan-India reach to connect with your target audience effectively.
To help you manage your marketing budget and check the latest pricing for various ad sizes and special placements, you can check The Hindu advertisement ad rates before finalizing your campaign. Choosing a prestigious daily like The Hindu ensures that your brand message is delivered with the reach and authority your business deserves.
