This advertisement was published in Deccan Chronicle Newspaper, Hyderabad Edition on 18 June 2021. It is a milestone celebration ad by Sleepwell, one of India’s most trusted mattress brands, marking 50 remarkable years of delivering comfort and quality to millions of households across the country.
About This Sleepwell Anniversary Advertisement
Sleepwell’s “Thank You for the 50 Years Gone By” advertisement is a heartfelt tribute to its loyal customers and the journey the brand has undertaken since its inception. The full-page display ad, published in Deccan Chronicle Hyderabad, carries a tone of gratitude and legacy, celebrating five decades of trust that consumers have placed in the brand.
Sleepwell, a flagship brand of Sheela Foam Ltd., has been at the forefront of India’s sleep solutions industry. From its early days to becoming a household name across urban and semi-urban India, the brand’s journey is closely tied to millions of Indian families who have grown up sleeping on a Sleepwell mattress. This ad is a celebration of that shared story.
What Makes This Ad Stand Out
- It is a brand anniversary advertisement, a format used by legacy companies to reinforce trust and emotional connection with their audience.
- The ad was strategically placed in Deccan Chronicle Hyderabad, one of the most widely read English daily newspapers in the Deccan region, ensuring maximum visibility among a premium readership.
- The tone of the ad is celebratory and emotional rather than purely promotional, making it memorable among readers.
- Publishing in a leading newspaper like Deccan Chronicle reinforces the brand’s credibility and reach, especially in the southern Indian market.
Why Brands Choose Deccan Chronicle for Display Advertising
Deccan Chronicle is among the oldest and most respected English language daily newspapers in South India. With its roots in Hyderabad, the newspaper has built a loyal readership spanning Telangana, Andhra Pradesh, and other southern states. Here is why major brands like Sleepwell choose Deccan Chronicle for high-impact advertising campaigns:
- Massive Reach: Deccan Chronicle reaches lakhs of readers across Hyderabad, Bengaluru, Chennai, Vijayawada, and other key cities every single day.
- Premium Readership: The newspaper’s audience is predominantly urban, educated, and financially active, making it ideal for premium consumer brands.
- High Credibility: Ads placed in established newspapers like Deccan Chronicle carry greater brand authority compared to digital-only campaigns.
- Multiple Ad Formats: From full-page jacket ads and front page strips to quarter page and half page formats, Deccan Chronicle offers a wide variety of options to suit different budgets and campaign goals.
- Targeted Editions: Advertisers can choose specific city editions to target local markets with precision.
- Special Pages: Ads can be placed on high-visibility pages such as Page 1, Page 3, Back Page, and dedicated supplement pages.
Types of Advertisements You Can Publish in Deccan Chronicle
Deccan Chronicle offers a comprehensive range of advertisement formats to suit both individual and corporate needs:
Display Advertisements
Display ads are image-based advertisements that can include logos, photographs, custom designs, and brand messaging. They are measured by space (in sq. cm) and can appear across various pages. Brands like Sleepwell typically opt for display formats when running campaigns related to anniversaries, product launches, or seasonal offers.
Classified Advertisements
Classified ads are text-based and cost-effective, suitable for announcements related to jobs, property, matrimonial, name change, lost and found, and similar personal or business notices. These appear in dedicated sections and are charged based on the number of lines or words.
Classified Display Advertisements
A hybrid format combining the visual appeal of display ads with the affordability of classifieds. These are popular for real estate, education, and recruitment advertising.
Advertising in Deccan Chronicle: Available Options
- Front Page Strip or Jacket Ad: Premium placement that ensures your brand is the first thing a reader sees when they open the newspaper.
- Full Page Ad: Maximum visibility with an entire page dedicated to your brand’s message.
- Half Page and Quarter Page Ads: Flexible formats for brands looking for impactful placements within a reasonable budget.
- Back Page Advertisement: One of the most viewed positions in the newspaper, ideal for consumer brands targeting a wide audience.
- Supplement Ads: Deccan Chronicle publishes weekly supplements on topics like real estate, career, and lifestyle, offering targeted advertising opportunities.
- Multiple City Editions: Place ads across editions in Hyderabad, Bengaluru, Chennai, Vijayawada, Kochi, and other cities simultaneously.
Why This Sleepwell Ad Was Published in Deccan Chronicle
Sleepwell’s decision to publish its 50th anniversary advertisement in Deccan Chronicle Hyderabad was driven by clear strategic intent. Hyderabad is one of the fastest-growing metropolitan cities in India, with a large and upwardly mobile consumer base that is actively investing in home furnishings, including premium mattresses. Publishing in Deccan Chronicle allowed Sleepwell to directly connect with this audience in a format that resonates with credibility and scale.
Brand milestone ads such as this one serve a dual purpose: they celebrate the brand’s heritage while simultaneously reinforcing product trust among existing and potential customers. When a brand has been around for 50 years, communicating that legacy through a reputed publication like Deccan Chronicle amplifies the message significantly.
Cost of Display Advertisements in Deccan Chronicle
The cost of a display advertisement in Deccan Chronicle is calculated based on the space occupied by the ad, measured in square centimetres (sq. cm). The rate per sq. cm varies depending on:
- The edition or city in which the ad is published
- The page on which the ad appears (front page, back page, inner pages)
- The day of publication (weekday or weekend)
- Whether it is a colour or black-and-white advertisement
- The position on the page (top of page, center spread, etc.)
To get accurate and up-to-date rates for placing a display or classified ad in Deccan Chronicle, you can check the current advertisement tariff details here. The page offers a clear breakdown of rates across different categories, editions, and ad formats so you can plan your budget with confidence.
Book Your Advertisement in Deccan Chronicle
Whether you are a large brand looking to run a full-page anniversary campaign like Sleepwell, or a small business wanting to place a classified ad for property, jobs, or services, Deccan Chronicle offers options to fit every goal and budget.
Booking your ad online is now straightforward and convenient. You can select your category, choose the city edition, pick the dates, submit your creative or text content, review the ad, and complete the payment, all from your desktop or mobile. If you are ready to reach thousands of readers in Hyderabad and across South India, you can start the booking process for your Deccan Chronicle advertisement here.
The platform also allows you to explore special packages for multi-city or multi-date bookings, which can bring down the overall cost significantly for ongoing campaigns.
Explore More Newspaper Advertisement Samples
This Sleepwell anniversary ad is just one example from a rich archive of newspaper advertisements collected across categories like furniture, electronics, hospitality, jewellery, healthcare, real estate, education, and more. Browsing through these samples can be a valuable reference point for marketers, business owners, creative designers, and copywriters who are planning their own newspaper advertising campaigns and looking for layout inspiration or messaging ideas.
Advertisements published in Deccan Chronicle Hyderabad span a wide range of categories including apparel, automotive, banking, beauty, consumer products, education, entertainment, exhibitions, financial results, government notices, health care, industrial products, loans, matrimonial, public notices, recruitment, social awareness, tender notices, travel, name change, and many more.
Each ad in this collection offers a real-world example of how brands, institutions, and individuals communicate with the reading public through the medium of print. Whether you are looking for design ideas, studying competitive advertising, or simply curious about what gets published in a major newspaper, this gallery is a useful resource.
