Advert Gallery · Times of India, Delhi · 19 May 2026
Jaquar Group Shri N.L. Mehra Remembrance Full Page Obituary Advertisement in Times of India Delhi
Overview
Advertisement at a Glance
On 19 May 2026, Jaquar Group published a dignified full-page remembrance advertisement in the Delhi edition of Times of India in memory of its founder, Shri N.L. Mehra. The advertisement carries the emotional headline “The Man Who Made Us Believe We Could” and pays tribute to his vision, values and contribution to India’s bath fittings industry.
This obituary advertisement is not just a memorial message; it is also a corporate legacy communication. It presents Shri N.L. Mehra as a pioneer whose principles of quality, honesty, service, self-belief and dignity of labour continue to guide Jaquar Group’s growth.
Ad Analysis
Complete Analysis of the Obituary Advertisement
The advertisement is designed with a calm cream background, floral elements and a respectful portrait of Shri N.L. Mehra. The soft visual style communicates remembrance, gratitude and dignity. The Jaquar Group logo is placed at the top right, keeping the brand present but not overpowering the memorial tone.
The copy focuses on legacy rather than grief. It describes Shri N.L. Mehra as a pioneer of the bath fittings category in India and highlights the values that shaped Jaquar Group’s success: uncompromising quality, truth, honesty, fairness, lifelong customer service, self-reliance and respect for people at all levels.
The advertisement also connects the founder’s vision with the company’s present achievements, stating that Jaquar has grown into a trusted bath brand and expanded into lighting solutions, with products made in India for the world.
Media Profile
About Times of India Newspaper – Delhi Edition
Times of India Delhi at a Glance
- Language
- English
- Publisher
- Bennett, Coleman & Co. Ltd. / The Times Group
- City Focus
- Delhi and NCR region
- Reader Profile
- Urban families, professionals, business owners, corporate leaders, decision makers and affluent households
- Circulation
- One of India’s leading English daily newspapers with strong metro readership
- Advertising Strength
- Highly effective for corporate announcements, obituary ads, luxury brands, education, real estate and public notices
The Delhi edition of Times of India is a powerful platform for remembrance, obituary and corporate communication ads because it reaches educated, influential and socially connected readers across Delhi-NCR. For a large business group like Jaquar, publishing a full-page tribute in TOI ensures prestige, visibility and emotional reach.
Purpose
Purpose of This Obituary Advertisement
- Pay tribute to founder Shri N.L. Mehra
- Communicate Jaquar Group’s founding values
- Honor his contribution to the bath fittings industry
- Reinforce the company’s legacy and credibility
- Connect brand growth with founder’s principles
- Create emotional connection with customers and stakeholders
- Show continuity of trust, service and quality
- Present Jaquar as a value-driven Indian brand
Why Newspaper
Why Was This Advertisement Published in a Newspaper?
Obituary and remembrance advertisements are traditionally published in newspapers because print carries seriousness, permanence and public credibility. A full-page tribute in Times of India gives the message dignity and allows the company to communicate with customers, dealers, employees, industry partners and the wider business community.
- Newspaper gives public respect and formal recognition
- Full-page format creates high emotional impact
- TOI reaches premium urban and business audiences
- Print is suitable for legacy and remembrance messages
- Corporate stakeholders notice such communication
- Long-form tribute copy can be presented beautifully
- Newspaper ads preserve the dignity of obituary communication
- Helps build brand trust through founder-led storytelling
Target Audience
Target Audience
- Jaquar customers and loyal brand users
- Dealers, distributors and trade partners
- Employees and internal stakeholders
- Architects, builders and interior designers
- Business community and corporate leaders
- Delhi-NCR premium household readers
- Industry observers and brand followers
- People connected with the founder’s legacy
Creative Strategy
Creative Strategy
Founder-Led Storytelling
The advertisement uses Shri N.L. Mehra’s portrait as the emotional centre of the creative. This makes the tribute personal, human and memorable.
Minimal and Elegant Design
The soft background, floral illustrations and restrained typography create a respectful obituary tone without appearing commercial.
Value-Based Copywriting
The copy highlights values such as quality, honesty, service and dignity of labour, positioning the founder as the moral foundation of the brand.
Brand Legacy Connection
The advertisement links the founder’s principles with Jaquar Group’s present success, making the tribute relevant to both remembrance and brand reputation.
Brand Positioning
How Jaquar Group is Positioned Through This Advertisement
The advertisement positions Jaquar Group as a trusted Indian brand built on founder-driven values and long-term commitment to quality. Rather than focusing on products alone, it communicates the human philosophy behind the company’s success.
- Founder-driven legacy brand
- Trusted bath fittings company
- Made in India, trusted globally
- Value-led corporate identity
- Customer service-oriented brand
- Quality and honesty as core principles
- Respect for labour and people
- Expansion rooted in belief and self-reliance
Expected Outcomes
Expected Outcomes of the Advertisement
- Strengthened corporate goodwill
- Higher emotional connect with stakeholders
- Improved brand trust and respect
- Public recognition of founder’s contribution
- Positive recall among dealers and partners
- Legacy reinforcement among employees
- Enhanced perception of Jaquar as a value-led brand
- Long-term reputation building through remembrance communication
Learnings
Learnings for Advertisers, Agencies, Designers and Business Owners
For Brands
Founder remembrance ads can strengthen trust when they connect personal legacy with brand values.
For Agencies
Obituary advertising requires emotional restraint, strong copy and dignified visual treatment.
For Designers
Soft colours, elegant typography and respectful portrait placement are effective for memorial ads.
For Business Owners
A founder’s values can become a powerful part of long-term brand storytelling.
For Marketers
Corporate legacy communication should focus on principles, contribution and continuity.
For Advertisers
Full-page newspaper ads create unmatched dignity and visibility for remembrance messages.
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Who Should Publish Ad in Times of India Newspaper?
- ◆Families publishing obituary, remembrance and condolence ads
- ◆Corporate groups publishing tribute or founder remembrance ads
- ◆Brands launching premium display campaigns
- ◆Educational institutions and universities
- ◆Real estate developers and builders
- ◆Automobile brands and dealerships
- ◆Government bodies and public notice advertisers
- ◆Individuals booking matrimonial, name change and classified ads
What is the Response from Advertising in Times of India Newspaper?
Times of India offers strong response among English-speaking urban readers and is especially effective for ads that require credibility, premium visibility and trust. Obituary and remembrance ads in TOI receive respectful attention because readers treat such notices as important public communication.
- ✓High visibility among premium urban readers
- ✓Strong credibility for corporate and family notices
- ✓Excellent reach across Delhi-NCR
- ✓Good response for obituary and remembrance ads
- ✓Trusted platform for formal public announcements
- ✓Effective for both emotional communication and brand reputation building
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