This advertisement was published by Purbashree in The Hindu Newspaper, Chennai Edition on 31 January 2018. The ad announces the Crafts Bazaar, an exclusive exhibition and sale featuring exquisite handicrafts and handloom products sourced directly from the artisans of North East India.
About the Advertisement
Purbashree is a government initiative under the Ministry of Development of North Eastern Region that promotes authentic handicrafts and handlooms created by skilled weavers and craftspeople from the eight states of North East India. Through events like the Crafts Bazaar, Purbashree brings these rare and beautiful products directly to buyers in major cities across India.
This particular ad in The Hindu, Chennai was designed to attract art lovers, home decor enthusiasts, fashion conscious buyers, and anyone who appreciates authentic Indian craftsmanship. Publishing in The Hindu ensured the event reached a large, educated, and culturally aware audience in Chennai.
What Was on Display at the Crafts Bazaar?
- Handwoven silk and cotton fabrics from Assam, Manipur, and Nagaland
- Traditional cane and bamboo handicraft products
- Handcrafted jewellery and tribal ornaments
- Exquisite shawls, stoles, and mekhela chadors
- Ethnic home decor and utility items crafted by local artisans
Why Advertise in The Hindu Newspaper?
The Hindu is one of India’s most respected and widely read English daily newspapers with a loyal readership built over more than a century. Advertisers across sectors consistently choose The Hindu because of the trust and credibility the publication commands among its readers.
- Wide Reach: The Hindu is read across major metros including Chennai, Bengaluru, Hyderabad, Delhi, Mumbai, and Coimbatore, making it ideal for campaigns targeting urban audiences.
- Engaged Readership: Readers of The Hindu are known to be educated, discerning, and financially active, making them a highly responsive audience for advertisements.
- Multiple Ad Formats: From full page and half page display ads to classified text and classified display formats, The Hindu offers flexible advertising options to suit every budget.
- Strong Brand Association: Being featured in The Hindu adds a layer of credibility and prestige to any brand, product, or event being promoted.
- Regional and National Editions: Advertisers can choose to publish in specific city editions or opt for a pan-India reach depending on their campaign goals.
Available Advertising Options in The Hindu
Display Advertisements
Display ads appear on various pages of the newspaper including the front page, back page, and prime inner pages. These are ideal for brand building, event promotions, and product launches. Display ads can be full page, half page, quarter page, or custom sizes.
Classified Text Ads
These are line-based ads typically used for announcements, notices, and personal messages. They are economical and effective for reaching a targeted audience.
Classified Display Ads
A middle ground between display and classified text ads, these appear in specific classified sections and allow the use of logos, images, and custom formatting.
Jacket Ads and Solus Positions
For advertisers looking for maximum visibility, jacket ads wrap around the entire newspaper while solus positions ensure the ad appears on a page without competing advertisements.
Book Your Advertisement in The Hindu
If you are planning to promote an event, exhibition, product, or service in The Hindu, you can easily book your ad online without any hassle. Whether it is a display ad for an upcoming craft fair similar to the Purbashree Crafts Bazaar or a classified announcement, the entire booking process can be completed from the comfort of your home or office.
To get started, visit the The Hindu advertisement booking page where you can select your preferred edition, ad format, and publication date, and complete the booking in a few simple steps.
Before booking, it is always a good idea to review the available formats and pricing. You can check the current The Hindu newspaper advertisement rates to plan your campaign budget effectively and choose the format that best suits your requirements.
