Piramal Tetmosol Dusting Powder Anti Fungal 100g – Eenadu Hyderabad
Piramal Enterprises Limited published this advertisement in Eenadu Newspaper on 9th July 2021, promoting Tetmosol Dusting Powder Anti-Fungal 100g. The advertisement was targeted at consumers in Hyderabad who deal with common skin problems such as fungal infections, prickly heat, and skin irritation during the hot and humid summer months.
Tetmosol Dusting Powder is a well-known over-the-counter skin care product from Piramal’s healthcare portfolio. It contains Clotrimazole I.P. as its active ingredient, which is a clinically proven antifungal agent. The product comes in a 100g bottle with a fresh lime fragrance and is widely available at pharmacies across India. Advertising it in Eenadu during July, a month of high humidity in Telangana and Andhra Pradesh, makes it a well-timed campaign to reach consumers most likely to need it.
About This Advertisement
- Newspaper: Eenadu
- Date of Publication: 09-07-2021
- Publishing City: Hyderabad
- Publishing Page: Eenadu Main Page
- Ad Category: Health Care / Consumer Products
- Ad Type: Display Advertisement
About Tetmosol Dusting Powder Anti-Fungal
Tetmosol Dusting Powder is manufactured by Piramal Enterprises Limited and is one of the trusted names in the Indian skin care and personal hygiene segment. The powder is formulated to address a range of common skin concerns that are particularly prevalent in tropical climates like that of Hyderabad and the wider Telugu-speaking region.
Key Benefits
- Fights skin infections including athlete’s foot, jock itch, ringworm, and other fungal infections
- Relieves prickly heat caused by sweat on areas such as the back, neck, and shoulder
- Provides relief from itching in commonly affected areas including underarms, inner thighs, waistline, and feet
- Soothes skin irritation, redness, and rashes caused by heat or fungal infection
- Absorbs excess sweat and helps keep the body dry and comfortable throughout the day
- Comes with a refreshing fresh lime fragrance for added freshness
Active Ingredient
The key ingredient in Tetmosol Dusting Powder is Clotrimazole I.P., an antifungal agent that works by disrupting the fungal cell membrane, preventing fungal growth and eliminating the infection at its source. It is safe for external use and suitable for all skin types, including sensitive skin.
Why Piramal Chose Eenadu for This Campaign
Consumer healthcare brands targeting mass-market products like antifungal dusting powders need to reach a wide and diverse audience. Eenadu, with its unmatched circulation across Hyderabad, Andhra Pradesh, and Telangana, is the natural choice for any brand looking to influence purchasing decisions among Telugu-speaking households.
The timing of this advertisement in July is particularly strategic. The monsoon and pre-monsoon period sees a significant spike in fungal skin infections and prickly heat complaints due to high humidity and sweating. Publishing a product advertisement during this window ensures it reaches consumers at exactly the moment they are most likely to seek a solution, driving strong off-the-shelf response at pharmacies and retail stores.
Advantages of Advertising Consumer Healthcare Products in Eenadu
- Eenadu reaches millions of Telugu-speaking households across urban and rural areas, giving consumer brands access to a large and engaged audience in a single publication
- Healthcare and personal care product ads in Eenadu have a strong influence on purchase decisions, particularly among readers in tier 2 and tier 3 cities and towns
- Display advertisements allow brands to showcase product images, benefits, and offers clearly, building awareness and trust among readers who may be unfamiliar with newer products
- Regional language advertising in Telugu through Eenadu ensures the message is understood and retained better by the target audience compared to English-language media
- Seasonal campaigns timed to health concerns such as summer skin issues, monsoon infections, or winter dryness generate strong and measurable response
How the Cost of This Advertisement Was Calculated
Display advertisements in Eenadu are charged based on the space occupied by the ad, measured in square centimeters. The total cost is calculated by multiplying the ad’s total area in sq.cm by the applicable rate per sq.cm for the selected edition and page position. Premium placements such as the front page or back page are priced higher than inner pages.
To plan a similar advertisement for a consumer product or healthcare brand, you can review the current pricing on the Eenadu advertisement rates page before finalising your budget.
Book Your Advertisement in Eenadu Online
Placing your advertisement in Eenadu is now quick and easy, with no need to visit a booking office. Whether you are promoting a consumer product, a healthcare brand, a retail store offer, or any other business, you can book your display or classified ad entirely online in just a few steps.
To get started, visit the Eenadu advertisement booking page, choose your preferred edition, page, and publication dates, upload your creative, and confirm your booking. It is the most convenient way to reach the Telugu-speaking audience across Andhra Pradesh and Telangana.
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