Overview

Advertisement at a Glance

On 08 May 2026, Nissan India published a premium Front Page Half-Page Advertisement in the Hyderabad edition of Eenadu Newspaper promoting the Nissan Gravite EZ-Shift AMT. The campaign carries the headline “Drive Easy with Gravite EZ-Shift AMT – The New Class of Togetherness”, positioning the SUV as a smart, family-oriented and feature-rich mobility solution.

The advertisement prominently showcases the Nissan Gravite against the iconic India Gate backdrop while highlighting practical urban-driving benefits like EZ-Shift AMT with Dual Driving Mode, 7-seat comfort-first design, digital instrument cluster and modular seating configurations. The creative also integrates enquiry support, QR-based interaction and finance positioning to drive immediate customer engagement.

Media Profile

About Eenadu Newspaper – Hyderabad Edition

Eenadu Newspaper has a massive readership base across Hyderabad and Telugu-speaking markets. It enjoys exceptional trust among family audiences and middle-class consumers, making it one of the strongest regional newspapers for automobile and high-involvement purchase advertising.

Case Study – Section 1

Purpose of This Advertisement

Primary Objective

The primary objective of this campaign was to promote the Nissan Gravite EZ-Shift AMT as an affordable, feature-rich and family-friendly SUV designed for comfortable urban driving and long-distance travel.

Secondary Objectives

• Create strong launch visibility through front-page placement
• Promote automatic driving convenience
• Increase showroom visits and enquiries
• Position Gravite as a practical 7-seater SUV
• Highlight affordability and advanced features
• Drive engagement through QR and missed-call enquiry systems

Case Study – Section 2

Why Was This Advertisement Published in Newspaper?

Automobile advertisements continue to perform exceptionally well in regional newspapers because family vehicle purchases involve trust, research and household-level discussions. A front-page newspaper advertisement creates strong authority and instant visibility among decision-makers.

Reasons Behind Newspaper Advertising

• Massive visibility through front-page placement
• Strong family and household audience reach
• High credibility for automobile purchases
• Excellent regional market penetration
• Supports dealer-level sales conversion
• Effective for communicating multiple SUV features

Case Study – Section 3

Target Audience

The campaign targets middle-class and upper-middle-class Telugu-speaking consumers seeking affordable SUVs with comfort, convenience and family practicality.

• Urban family car buyers
• Existing hatchback and sedan owners upgrading to SUVs
• Professionals and entrepreneurs
• Large families seeking 7-seater vehicles
• First-time automatic car buyers
• Value-conscious SUV customers

Case Study – Section 4

Creative Strategy

India Gate Backdrop

The India Gate visual backdrop adds national-scale grandeur and aspirational appeal, making the vehicle appear premium and iconic.

Family-Oriented Messaging

The phrase “The New Class of Togetherness” emotionally positions the SUV around family bonding, travel and shared experiences.

Feature-Led Communication

The lower section systematically highlights key SUV features like digital instrumentation, modular seating and infotainment systems to support rational purchase decisions.

Premium Front Page Dominance

The front-page half-page placement ensures maximum attention, visibility and immediate recall among readers opening the newspaper.

Case Study – Section 5

Product Positioning

The Nissan Gravite EZ-Shift AMT is positioned as a modern, affordable and practical family SUV that combines urban driving ease with comfort, space and advanced features.

The campaign balances aspirational SUV styling with affordability, making the vehicle appealing to middle-class Indian family buyers.

Case Study – Section 6

Key Features Highlighted in the Advertisement

• EZ-Shift AMT with dual driving mode
• 150+ modular seating configurations
• 7-seat comfort-first design
• 20.32 cm infotainment screen
• Fully digital instrument cluster with TPMS
• Industry-first virtual sales assistant
• 10-year warranty support
• Roadside assistance and exchange offers

Case Study – Section 7

Media Strategy

Choice of Eenadu Newspaper

Eenadu was strategically selected because of its dominant Telugu readership across Hyderabad and Telangana. Automobile brands heavily rely on Eenadu to achieve mass visibility and strong local market response.

Front Page Half-Page Strategy

Front-page advertising guarantees premium attention and helps position the Nissan Gravite as a major market launch deserving immediate consumer attention.

Regional Language Advantage

Advertising in a Telugu newspaper creates stronger relatability and trust among family audiences compared to generic national campaigns.

Case Study – Section 8

Expected Outcomes from Publishing This Advertisement

• Increase in dealership enquiries
• Higher showroom visits and test drives
• Improved awareness for Gravite EZ-Shift AMT
• Growth in SUV consideration among family buyers
• Enhanced regional market penetration
• Stronger Nissan brand recall in Telangana

Case Study – Section 9

Who Should Publish Ads in Eenadu Newspaper?

• Automobile brands and dealerships
• Real estate developers and builders
• Educational institutions and universities
• Retail and consumer product brands
• Healthcare and hospital groups
• Banking and financial service providers
• Electronics and appliance companies
• Hospitality and tourism businesses

Case Study – Section 10

What Response Can Advertisers Expect from Eenadu Newspaper?

Advertising in Eenadu Newspaper delivers exceptionally strong response among Telugu-speaking family audiences and regional consumers across Hyderabad and Telangana. The newspaper is especially effective for automobile, real estate, retail and education campaigns.

• Massive regional audience reach
• Excellent response for automobile advertising
• High trust among Telugu readers
• Strong family audience penetration
• Good dealership and enquiry generation
• Powerful regional brand visibility

Case Study – Section 11

Learnings for Advertisers, Agencies & Designers