This advertisement was published by MICA – The School of Ideas in The Hindu Newspaper, Chennai Edition on 31 January 2018. The ad invites applications from qualified and experienced professionals for Faculty Positions at one of India’s most prestigious management and communications institutes.
About MICA and This Advertisement
MICA, known as The School of Ideas, is a premier management institute based in Ahmedabad, Gujarat, specialising in strategic marketing, communications, and management. It is consistently ranked among the top B-schools in India and is widely respected for its unique focus on creativity, communication, and brand management.
This recruitment ad was placed in The Hindu to attract talented academics, industry practitioners, and researchers who could contribute to MICA’s academic programmes. By choosing The Hindu for this faculty recruitment announcement, MICA ensured that the advertisement reached a well-educated, professionally active readership across South India and beyond.
Why Institutions Advertise Faculty Positions in The Hindu
For educational institutions looking to hire quality faculty, The Hindu remains one of the most trusted and effective platforms. Here is why leading institutions prefer The Hindu for recruitment advertising:
- Educated Readership: The Hindu’s audience consists largely of professionals, academics, researchers, and post-graduates, which is exactly the profile institutions seek when hiring faculty.
- Pan-India Reach: With editions across Chennai, Bengaluru, Hyderabad, Delhi, Mumbai, Kolkata, and other cities, a single recruitment ad can reach potential candidates nationwide.
- Credibility and Trust: Being featured in The Hindu adds authority to a recruitment announcement, reinforcing the prestige of the hiring institution.
- Supplement Sections: The Hindu’s dedicated education and career supplements attract readers who are actively looking for academic and professional growth opportunities.
- Cost-Effective Options: Institutions can choose from classified text, classified display, or full display ad formats based on the seniority and scale of the positions being advertised.
Types of Faculty Recruitment Ads in The Hindu
Classified Text Recruitment Ads
These are simple line-based ads that mention the institution name, positions available, qualifications required, and contact details. They are affordable and appear in the dedicated recruitment section of the newspaper, making them easy for job seekers to spot.
Classified Display Recruitment Ads
Classified display ads allow institutions to include their logo, a structured layout, and more detailed information about the positions, eligibility criteria, and application process. MICA’s faculty ad likely falls in this category given the brand image of the institution.
Display Recruitment Ads
Larger display ads appear on the main pages of the newspaper and are used when an institution wants maximum visibility for a significant hiring drive. These are particularly effective when multiple positions across departments are being announced simultaneously.
Advantages of Advertising Recruitment Needs in The Hindu
- Access to a large pool of qualified candidates who read the newspaper regularly
- Multiple edition options to target specific cities or regions where candidates are likely to be based
- Strong readership among academics, PhD holders, and industry professionals who are ideal candidates for faculty roles
- Ability to combine print advertising with online presence for wider campaign reach
- Established credibility that reinforces the reputation of the recruiting institution
Book a Recruitment Ad in The Hindu
If your institution or organisation is looking to hire and wants to reach the right candidates through a trusted national daily, The Hindu is an excellent choice. You can now place your recruitment advertisement in The Hindu online quickly and conveniently, choosing your preferred edition, format, and publication date without any need to visit an office in person.
Planning your budget is easy too. Before finalising your ad, take a moment to review the current recruitment ad rates for The Hindu to understand the pricing for different formats and editions, and pick the option that works best for your hiring goals.
