Maruti Suzuki Baleno Make Bolder Moves Ad

Maruti Suzuki Baleno “Make Bolder Moves” : A Landmark Print Campaign in Lokmat

This impactful full colour display advertisement appeared in the Lokmat Newspaper (Mumbai edition) on 27th June 2021. The ad creatively highlights the Maruti Suzuki Baleno’s sporty design, dynamic performance and bold character. Through the tagline “Make Bolder Moves”, the campaign connected with young Marathi speaking car enthusiasts and family buyers across Maharashtra. Lokmat’s extensive reach helped the brand spark conversations and drive showroom enquiries.

What makes this advertisement effective?

• High resolution product imagery that captures the car’s bold front grille and LED lighting, instantly drawing reader attention.
• Strategic placement in Lokmat’s Mumbai edition, targeting high potential car buyers in one of India’s largest auto markets.
• Marathi language connect through the publication – Lokmat is the No.1 Marathi daily, building trust and regional resonance.
• Call to action through “Make Bolder Moves” which inspires aspiration among young professionals and families.
• Use of premium colour display format, making the advertisement stand out alongside editorial content.

Benefits of advertising in Lokmat Newspaper (Especially for Automotive & Consumer Brands)

• Massive readership: Over 18 million readers across Maharashtra, Goa and beyond, with high loyalty among Marathi audiences.
• Targeted reach: Reach decision makers in urban and semi urban areas – Lokmat has strong penetration in Mumbai, Pune, Nagpur, Nashik and more.
• Credibility & trust: Ads placed in Lokmat gain instant authenticity; readers perceive advertised brands as reliable.
• Cost effective display formats: From small display units to full page & jacket ads, advertisers can choose based on budget and goals.
• Flexible categories: Automobile, Real Estate, Education, Recruitment, Matrimonial, Public Notice, Retail and more.
• Sunday impact editions: Higher readership on weekends – ideal for launches and high value campaigns.

Available advertising options in Lokmat for your brand

• Display advertisements: Full colour or black & white ads that appear on news pages, priced per square centimeter. Best for brand building, product launches, and seasonal offers.
• Classified text ads: Simple, economical ads for recruitment, property, matrimonial, education, obituary, and public notices.
• Jacket advertisements: Outer page covers that deliver maximum impact and 100% attention from readers.
• Special supplements: Advertise in themed supplements like Property Plus, Education Times, Auto World, etc.
• E Paper integration: Your print ad also appears in the digital replica, extending reach online.

Why Lokmat remains the top choice for Marathi newspaper advertising

• Lokmat is the undisputed leader among Marathi newspapers with more than 15 million daily readers (IRS data).
• It provides excellent return on investment for both small businesses and large enterprises.
• The newspaper offers easy online booking systems for classifieds and display ads, reducing hassle for advertisers.
• Professional creative support helps you design effective ads similar to the Baleno campaign.
• Pan Maharashtra presence from Mumbai to small towns ensures your message reaches the right audience.

About the Maruti Suzuki Baleno print campaign (inside look)

Display advertisements like the Baleno “Make Bolder Moves” are crafted by professional ad agencies and creative designers. The vibrant use of red and blue gradients, dynamic angled view of the car, and crisp Marathi / English mix text is tailored to Lokmat’s premium reader base. Ads like these are published on key pages (front, back, or main editorial) to maximize visibility. The response from Lokmat readers is often immediate due to high reader engagement – readers clip and save ads, visit showrooms, and share with family. Lokmat’s stronghold in the Maharashtra market makes it a go to medium for automotive leaders like Maruti Suzuki, Hyundai, Tata Motors, and Mahindra.

Key facts: Lokmat Newspaper at a glance

• Founded in 1971 by Jawaharlal Darda, Lokmat is a household name in Maharashtra.
• More than 18 million readers across print and e paper, making it India’s largest read regional language daily.
• Multiple editions including Mumbai, Pune, Nagpur, Nashik, Aurangabad, Kolhapur, and Goa.
• Widely trusted for matrimonial ads, recruitment ads, property ads, and public notices.
• Offers dedicated ad categories: Education, Real Estate (Property Plus), Automotive, Matrimonial, Obituary, Tender, and Name Change.