This advertisement was published by the Indian School of Business (ISB) in the Hindustan Times, Delhi Edition on 29 August 2017. The ad promotes ISB’s prestigious PGP MFaB (Post Graduate Programme for Management of Family Business), with the inspiring message that the next generation of business owners are taking the big step towards professional management education. ISB chose Hindustan Times to reach Delhi’s large community of business families and young entrepreneurs who are looking to bring structured thinking, modern management practices, and strategic leadership skills to their family enterprises.
About This Advertisement
The ISB PGP MFaB advertisement speaks directly to a very specific and influential audience — the sons, daughters, and heirs of India’s vast family business community who are ready to step into leadership roles and transform their organisations. Family businesses form the backbone of India’s economy, and the next generation of owners increasingly recognises the value of formal business education in giving them the tools to scale, professionalise, and future-proof their enterprises.
By advertising in Hindustan Times Delhi Edition, ISB ensured this message reached families across the capital who own and operate businesses ranging from small and medium enterprises to large conglomerates. The newspaper’s credibility and reach among educated, upper-middle-class and affluent households made it an ideal platform for promoting a premium management programme of this nature.
About ISB PGP MFaB
The Post Graduate Programme for Management of Family Business offered by the Indian School of Business is a specialised management programme designed exclusively for individuals who are part of a family-owned business. It is one of the few programmes in India specifically tailored to address the unique challenges and opportunities that family businesses face. Key features of the programme include:
- Designed for next-generation family business owners who wish to bring professional management practices to their organisations
- Covers areas such as strategic management, financial planning, succession planning, governance, and leadership development
- Taught by ISB’s world-class faculty alongside visiting professors from leading global business schools
- Peer learning from a cohort of fellow family business owners creates a powerful network of like-minded entrepreneurs
- Flexible programme structure designed to accommodate the demands of running an active business
- ISB is consistently ranked among the top business schools in India and Asia, lending significant prestige to the qualification
Why Educational Institutions Advertise in Hindustan Times
Leading universities, business schools, and educational institutions across India regularly choose Hindustan Times as their primary platform for programme promotions and admissions campaigns. The reasons are well-founded:
- Hindustan Times reaches a large base of educated, aspirational readers who place a high value on quality education and professional development
- Strong readership among parents, young professionals, and business owners who are the primary decision-makers for higher education investments
- Delhi and NCR represent one of the largest markets for premium management and professional education in India
- The newspaper’s credibility reinforces the prestige and trustworthiness of institutions that advertise within its pages
- Full-colour display ad options allow educational institutions to present their brand, campus, and programme details in a compelling visual format
- Multiple editions across India enable pan-India campaigns for institutions seeking students from different regions
- Supplement advertising in HT Education and other sections provides targeted reach to readers specifically interested in academic advancement
About the Indian School of Business
The Indian School of Business, headquartered in Hyderabad with a second campus in Mohali, is consistently ranked among the top business schools in Asia and is one of the most sought-after management institutions in India. ISB offers a range of post-graduate and executive programmes in management, including its flagship Post Graduate Programme (PGP), the Executive Education programmes, and specialised offerings such as the PGP MFaB for family business owners. ISB’s alumni network spans thousands of professionals and entrepreneurs across the globe, making it one of the most powerful business networks in India.
Advertising Options for Educational Institutions in Hindustan Times
Hindustan Times offers a comprehensive range of advertising formats that are well-suited for educational institutions promoting admissions, programmes, and academic events.
Full Page and Half Page Display Ads
For premium institutions like ISB, full page or half page display advertisements provide the space and visual impact needed to communicate the prestige and value of their programmes. These ads can include campus imagery, programme highlights, faculty credentials, and a strong call to action for prospective applicants.
Quarter Page and Strip Display Ads
Institutions with moderate advertising budgets can opt for quarter page or strip ads that maintain brand visibility throughout the admissions season without the investment required for a full-page spread. These formats are effective for deadline reminders and last-call admissions announcements.
Education Classified Display Ads
Classified display ads in the education section of Hindustan Times offer a cost-effective way for colleges, coaching institutes, and professional development programmes to reach students and working professionals who regularly browse this section for academic opportunities.
HT Education Supplement Advertising
Hindustan Times publishes dedicated education supplements and features that attract a highly targeted audience of students, parents, and educators. Advertising in these supplements ensures that the institution’s message reaches readers who are actively seeking information about educational programmes and admissions.
Front Page and Premium Position Ads
For critical campaign phases such as application deadline announcements or programme launch communications, premium positions including front page strips and solus placements ensure maximum visibility on a specific date.
How to Book an Education Advertisement in Hindustan Times
Educational institutions and coaching centres can book their advertisements in Hindustan Times quickly and conveniently through an online platform. The process is simple and does not require any in-person visits to newspaper offices or agents.
- Select the Hindustan Times edition or combination of editions that covers your target student market
- Choose the ad format that best suits your campaign goals and budget, from classified text to full-page display
- Upload your pre-designed creative or compose the advertisement content directly on the platform
- Choose the publication dates that align with your admissions calendar and application deadlines
- Complete payment securely online and receive instant booking confirmation
If you represent an educational institution, business school, university, or coaching centre looking to advertise in Hindustan Times, you can book an education advertisement in Hindustan Times online with ease and at competitive rates. To plan your admissions campaign budget effectively, it is recommended to first check the current Hindustan Times education advertisement rates and select the format and edition combination that delivers the best reach for your target audience.
