Overview

Advertisement at a Glance

On 02 May 2026, Hyundai Motor India published a visually impactful half-page advertisement in the Ahmedabad edition of Divya Bhaskar Newspaper celebrating 30 years of Hyundai in India. The campaign focused on special anniversary benefits, upgrade bonuses and attractive financing offers across Hyundai’s popular vehicle lineup including Creta, Verna, Exter, i20 and Grand i10 NIOS.

The advertisement combines strong celebratory branding with direct-response retail offers such as benefits up to ?1,05,000, exchange bonuses, 100% on-road funding and processing fee waivers. The campaign strategically reinforces Hyundai’s long-standing trust and market leadership while driving immediate showroom enquiries and festive upgrade purchases.

Media Profile

About Divya Bhaskar Newspaper – Ahmedabad Edition

Divya Bhaskar is among the most influential Gujarati newspapers in Ahmedabad and Gujarat. Its strong readership among urban Gujarati families, traders and professionals makes it one of the most effective print advertising platforms for automobile brands and high-value consumer purchases.

Case Study – Section 1

Purpose of This Advertisement

Primary Objective

The primary objective of this campaign was to leverage Hyundai’s 30-year milestone in India to create emotional brand trust while simultaneously driving vehicle sales through attractive financial and exchange offers.

Secondary Objectives

• Increase showroom footfalls across Ahmedabad and Gujarat
• Promote upgrade purchases through exchange bonuses
• Boost sales across multiple Hyundai models
• Strengthen Hyundai’s long-term trust positioning
• Drive financing-based purchase enquiries
• Create celebratory buzz around Hyundai’s anniversary campaign

Case Study – Section 2

Why Was This Advertisement Published in Newspaper?

Automobile advertising in regional newspapers continues to generate strong results because newspapers reach family decision-makers directly. In Gujarat, vehicle purchase decisions are often family-driven and trust-oriented, making print media highly effective for automobile campaigns.

Reasons Behind Newspaper Advertising

• Strong reach among Gujarati family audiences
• Higher trust for automobile purchases
• Excellent visibility for showroom offers
• Effective communication of financing schemes
• Supports dealer-level retail sales
• Creates stronger local market recall

Case Study – Section 3

Target Audience

The Hyundai campaign targets middle and upper-middle-class families, working professionals and business owners seeking reliable and aspirational vehicles with attractive ownership benefits.

• Urban Gujarati families in Ahmedabad
• First-time car buyers
• Existing car owners looking to upgrade
• Business owners and professionals
• Young buyers seeking premium hatchbacks and SUVs
• Customers looking for financing-based purchases

Case Study – Section 4

Creative Strategy

Anniversary Celebration Positioning

The “30 Years in India” messaging creates emotional trust and market authority. Hyundai uses its long-standing Indian presence as proof of reliability and customer acceptance.

Showroom-Centric Visual Design

The advertisement prominently showcases Hyundai’s dealership environment along with multiple vehicle models placed together, reinforcing product range strength and dealership accessibility.

Offer-Led Communication

Large numerical benefit highlights such as ?1,05,000 benefits and ?80,000 upgrade bonus create immediate attention and strong retail urgency.

Premium Yet Practical Layout

The design maintains a premium aesthetic through sunset dealership visuals while balancing practical sales communication through finance offers, warranty information and dealer contacts.

Case Study – Section 5

Product Positioning

Hyundai positions itself as a trusted, aspirational and technology-driven automobile brand offering stylish vehicles with modern features, strong financing support and dependable after-sales service.

The campaign highlights Hyundai’s ability to cater to multiple customer segments — from compact hatchback buyers to premium SUV customers — while making ownership more affordable through financing and upgrade offers.

Case Study – Section 6

Key Features Highlighted in the Advertisement

• Benefits up to ?1,05,000
• Special upgrade bonus offers
• 100% on-road funding
• 50% processing fee waiver
• 100% foreclosure waiver
• Unlimited kilometre warranty up to 7 years
• Model-wise promotional benefits
• Strong dealership network visibility

Case Study – Section 7

Media Strategy

Choice of Divya Bhaskar

Divya Bhaskar was strategically selected because of its dominant readership among Gujarati-speaking urban consumers in Ahmedabad. Automobile brands frequently rely on Divya Bhaskar for high-visibility regional campaigns due to its strong retail response.

Half-Page Format Strategy

The half-page layout provides excellent visual impact while allowing Hyundai to communicate multiple product offers and dealership information in one structured advertisement.

Regional Dealer Integration

The ad includes extensive dealership listings across Ahmedabad and Gujarat, helping convert newspaper readers into immediate dealership visitors.

Case Study – Section 8

Expected Outcomes from Publishing This Advertisement

• Increase in showroom enquiries and test drives
• Growth in exchange-driven vehicle upgrades
• Higher financing-related purchase conversions
• Improved recall of Hyundai’s anniversary campaign
• Boost in sales across multiple Hyundai models
• Strengthening of Hyundai’s trust leadership in Gujarat

Case Study – Section 9

Who Should Publish Ads in Divya Bhaskar Newspaper?

• Automobile brands and dealerships
• Real estate developers and builders
• Retail and jewellery brands
• Educational institutions and universities
• Banks and financial service providers
• Healthcare and hospital groups
• Consumer electronics and appliance brands
• Hospitality and lifestyle businesses

Case Study – Section 10

What Response Can Advertisers Expect from Divya Bhaskar Newspaper?

Advertising in Divya Bhaskar delivers strong response among Gujarati-speaking urban and business-oriented audiences. The newspaper performs particularly well for automobile, retail, real estate and education advertising due to its massive regional reach and trusted readership base.

• Strong regional market visibility
• High trust among Gujarati families
• Excellent response for automobile campaigns
• Strong retail enquiry generation
• Better local targeting compared to national media
• Good conversion potential for high-value purchases

Case Study – Section 11

Learnings for Advertisers, Agencies & Designers