This advertisement was published by Hero Electric in Eenadu Newspaper, Hyderabad Edition, on 28th September 2017. The ad promoted Hero Electric’s exciting “Plug In Plug Out Ride” campaign, featuring a bumper lucky draw contest and the “Get Set Gold” offer, giving buyers a chance to win gold prizes on the purchase of Hero Electric vehicles.
Hero Electric chose Eenadu, Telugu’s most-read daily, to connect with a wide audience across Hyderabad and Andhra Pradesh. The campaign creatively combined a festive offer with an aspirational prize, making it highly effective during the festive season of 2017.
About the Hero Electric “Get Set Gold” Campaign
Hero Electric launched this campaign to boost awareness and sales of its electric two-wheelers at a time when electric mobility was gaining momentum in India. The “Plug In Plug Out Ride” tagline captured the simplicity and convenience of owning an electric scooter, while the bumper lucky draw with gold prizes added an irresistible festive appeal.
Key highlights of this campaign as showcased in the Eenadu ad:
- Bumper lucky draw contest open to all Hero Electric buyers during the offer period
- Gold prizes as the primary incentive, tapping into the festive buying sentiment
- “Get Set Gold” offer designed to drive footfall at Hero Electric dealerships
- Published in Eenadu Hyderabad edition for maximum regional reach
- Clean, bold creative design with bilingual messaging to connect with Telugu-speaking readers
Why Hero Electric Chose Eenadu for This Ad
Eenadu is the largest-circulated Telugu daily in India and commands an exceptionally loyal readership across Telangana and Andhra Pradesh. For a brand like Hero Electric looking to penetrate Tier 1 and Tier 2 cities in the Telugu-speaking market, advertising in Eenadu was a strategic choice. Readers of Eenadu are known to be active, engaged consumers who respond well to offers and promotional campaigns published in print.
Advertising in Eenadu gives brands access to:
- Millions of daily readers spread across urban and semi-urban areas
- High-trust environment where print ads carry credibility
- Multiple editions covering Hyderabad, Vijayawada, Visakhapatnam, Tirupati and more
- Festive season editions that attract premium advertising and higher reader engagement
- Diverse ad formats to suit every budget and campaign objective
Advertising Options Available in Eenadu Newspaper
Eenadu offers a wide range of advertising formats to suit businesses of all sizes, from small local enterprises to large national brands:
Display Advertisements
Display ads in Eenadu are available in various sizes ranging from small single-column units to full-page and double-page spreads. Premium positions like the front page, back page, Page 3, and Page 5 are available for higher visibility. Jacket ads and cover wraps are also available for maximum brand impact.
Classified Advertisements
Classified ads are cost-effective and ideal for individuals and small businesses. Eenadu classifieds cover categories such as property, recruitment, matrimony, education, vehicles and general announcements.
Supplement and Feature Advertising
Eenadu publishes several weekly supplements and themed editions where brands can place contextually relevant ads, ensuring the right message reaches the right audience.
Digital Integration
Eenadu’s print reach is now complemented by its strong digital presence through Eenadu.net and affiliated portals, giving advertisers cross-platform visibility.
Reference Value of This Ad for Marketers and Designers
This Hero Electric ad serves as a great reference for marketers, creative designers and brand strategists. The ad demonstrates how a brand can effectively combine a product benefit (easy electric mobility) with an emotional hook (winning gold) to create a campaign that resonates strongly during the festive period. The visual layout, bilingual copy approach and the use of a bold headline are all worth studying for those planning similar consumer promotions.
Eenadu’s ad archive is a valuable resource for:
- Entrepreneurs looking for creative inspiration for their own campaigns
- Copywriters studying effective bilingual ad writing techniques
- Marketing professionals benchmarking festive campaign strategies
- Designers analysing print layout and typography choices for Telugu audiences
Want to Place Your Ad in Eenadu?
If this ad has inspired you to reach Telugu-speaking audiences through Eenadu, you can easily book your advertisement online without visiting an office. Whether you are a large brand or a local business, Eenadu offers flexible options to suit your budget and goals.
To get started, head over to the online Eenadu ad booking page where you can choose your category, edition, and dates and confirm your booking in just a few steps.
Before you book, it helps to know the costs upfront. You can browse the current Eenadu advertisement rates here to plan your campaign budget confidently.
