This advertisement was published by Phoenix MarketCity Chennai in The Hindu Newspaper, Chennai Edition on 20 January 2018. The ad promotes an exciting entertainment event titled “Flips, Twists and Turns”, inviting families, young visitors, and thrill seekers across Chennai to experience a high-energy live performance or interactive attraction at one of the city’s most popular shopping and entertainment destinations.
About Phoenix MarketCity and This Advertisement
Phoenix MarketCity Chennai is one of the largest and most visited shopping malls in South India, located in Velachery. Spread across millions of square feet, the mall is home to hundreds of retail brands, a large multiplex cinema, a wide range of dining options, and a dedicated entertainment zone that hosts regular events, performances, and experiential activities for visitors of all ages.
Phoenix MarketCity has consistently distinguished itself from other malls in Chennai by going beyond retail to create a complete lifestyle and entertainment destination. Regular events, seasonal activations, and special performances ensure that there is always something new and exciting happening at the mall, giving visitors a compelling reason to keep returning throughout the year.
The “Flips, Twists and Turns” event is consistent with Phoenix MarketCity’s tradition of bringing high-energy live entertainment experiences to Chennai’s families and young audiences. By advertising this event in The Hindu, the mall reached a very large audience of potential visitors across the city who read the newspaper and plan their weekend and leisure activities based on what they discover in its pages.
What “Flips, Twists and Turns” Likely Offered Visitors
An event with the name “Flips, Twists and Turns” suggests a high-energy, acrobatic, or physically thrilling live performance or interactive experience designed to captivate audiences with skill, spectacle, and excitement. Events of this nature at large shopping malls typically feature:
- Acrobatic and Gymnastic Performances: Professional acrobats, gymnasts, and stunt performers who execute breathtaking flips, aerial manoeuvres, and gravity-defying acts that draw large crowds of amazed spectators
- Freestyle Sports Demonstrations: Displays of skills from disciplines such as skateboarding, BMX cycling, parkour, or breakdancing where athletes perform impressive tricks and routines in a live setting
- Interactive Participation Zones: Areas where children and adults can try their hand at supervised versions of the activities on display, adding a hands-on dimension to the spectator experience
- Multiple Daily Performances: Scheduled shows at different times throughout the day to ensure that visitors arriving at any point during their mall visit have the opportunity to catch the performance
- Family Friendly Entertainment: A safe and well-organised event environment suitable for all ages, from young children experiencing the excitement of live performance for the first time to older visitors who appreciate the athletic skill and artistry involved
Why Shopping Malls Use Live Events to Drive Footfall
Leading shopping malls like Phoenix MarketCity have long understood that retail alone is not sufficient to maintain consistent and growing visitor numbers in a competitive entertainment landscape. Live events and experiential activations play a crucial strategic role in the mall’s overall visitor engagement approach:
- Creating a Reason to Visit Beyond Shopping: Events give people a specific and time-bound reason to visit the mall even on days when they have no particular shopping need, driving footfall that then converts into unplanned retail and dining spend.
- Differentiating from Online Retail: As online shopping grows, physical malls need to offer experiences that digital platforms simply cannot replicate. Live performances and interactive events are a powerful counter to the convenience of e-commerce.
- Family and Group Visits: Events that appeal to children and families encourage group visits where multiple members of the family contribute to the mall’s overall revenue through retail, food, and entertainment spending across an extended visit.
- Social Media Amplification: Spectacular live events generate significant social media sharing by visitors, creating organic word-of-mouth publicity that extends the event’s reach well beyond the mall’s paid advertising efforts.
- Strengthening Brand Identity: A mall that consistently offers exciting and memorable events builds a strong identity as a destination for entertainment and experiences, not just shopping, which is a powerful long-term positioning in the minds of consumers.
Why Phoenix MarketCity Advertises in The Hindu
For a destination as prominent as Phoenix MarketCity, advertising in The Hindu is both a practical and a strategic necessity. The combination of The Hindu’s reach, credibility, and readership profile makes it the ideal platform for promoting mall events to Chennai’s broad and diverse consumer base:
- Mass Reach Across Chennai: The Hindu’s extensive daily circulation ensures that a mall event advertisement reaches families across every part of Chennai, including neighbourhoods that are within comfortable driving or transit distance of the Velachery location.
- Families and Young Professionals: The Hindu is read by the core demographic for mall events, educated families, young couples, and working professionals who have the disposable income and the desire to spend quality time in engaging leisure environments.
- Weekend Planning Influence: Readers who encounter a compelling event advertisement in The Hindu during the week are influenced in their weekend plans, making the newspaper highly effective for driving footfall to time-specific events held on Saturdays and Sundays.
- Credibility for Premium Events: An event featured in The Hindu is perceived as a quality and legitimate offering, giving families the confidence to plan a visit and invest their leisure time and money in the experience.
- Lifestyle and Entertainment Supplement Reach: The Hindu’s entertainment and lifestyle supplements provide additional targeted advertising opportunities that reach readers who are specifically looking for ideas on how to spend their free time in and around Chennai.
Advertising Options in The Hindu for Malls and Entertainment Venues
Full Page and Half Page Colour Display Ads
These high-impact formats are ideal for promoting major events, seasonal campaigns, and destination awareness at large shopping malls. A vibrant full page or half page colour ad in The Hindu creates strong visual excitement and communicates the energy of the event to the largest possible audience of potential visitors.
Front Page Strip and Anchor Ads
For events with a specific start date or a limited run, front page positions in The Hindu ensure maximum visibility on the day of publication, creating an immediate and widespread awareness of the event among every reader who opens the newspaper that morning.
Weekend Edition Advertisements
The Hindu’s weekend editions carry higher readership than weekday issues and reach readers when they are most actively planning their leisure activities. For mall events that run primarily on weekends, advertising in the Saturday and Sunday editions is a particularly effective strategy for driving attendance.
Classified Display and Liner Ads
For ongoing promotional messaging, seasonal sale announcements, or event series that run over multiple weeks, classified display ads in The Hindu provide a cost-effective way to maintain consistent visibility among the newspaper’s large and engaged readership across Chennai.
Advertise Your Event or Retail Destination in The Hindu
Whether you manage a shopping mall, an entertainment venue, a cinema complex, or any other consumer-facing destination in Chennai, The Hindu gives you unparalleled access to the city’s largest and most engaged audience of leisure and lifestyle consumers. From high-profile event launches to ongoing brand-building campaigns, The Hindu helps destination brands connect with the visitors who matter most. You can book your advertisement in The Hindu online by selecting your preferred edition, format, and publication date through a quick and fully online booking process that delivers your message to the right audience at exactly the right time.
To ensure your campaign is planned within budget and delivers the best possible value, you can check The Hindu newspaper advertisement rates for all available formats and positions before finalising your booking decision.
