This advertisement by Dettol promoting its “100% Better Skin Protection” campaign was published in Sakal Newspaper, Pune Edition on 26 December 2018. Dettol, one of India’s most recognised and trusted hygiene and personal care brands, chose Sakal’s Pune edition to connect with Marathi speaking households across the city and communicate the superior skin protection benefits of its product range.
About the Dettol “100% Better Skin Protection” Campaign
Dettol is a globally recognised brand under Reckitt, known for its range of antiseptic, hygiene, and personal care products. The “100% Better Skin Protection” campaign was designed to highlight Dettol’s effectiveness not just as a disinfectant but as a daily skin care companion that protects the entire family from germs and infections without compromising on skin health.
This type of campaign typically focuses on key consumer messages such as:
- Superior germ protection that is also gentle on the skin for everyday use
- Suitability for all family members including children, making it a trusted household choice
- Scientific backing and dermatological credibility reinforcing the brand’s health focused positioning
- Encouraging the habit of using Dettol products as part of daily hygiene routines
- Differentiating Dettol from competing hygiene brands through a clear and memorable product claim
By choosing Sakal’s Pune edition for this campaign, Dettol was able to reach a large base of Marathi speaking families who are regular buyers of household hygiene and personal care products, making Sakal an ideal platform for such consumer brand messaging.
Why Consumer Brands Like Dettol Advertise in Sakal Newspaper
Sakal is Maharashtra’s leading Marathi daily, trusted by millions of households across Pune and the wider state for their daily news and information. For mass market consumer brands like Dettol, Sakal offers an unmatched opportunity to reach the household decision makers, typically parents and homemakers, who directly influence purchases of hygiene and personal care products.
Print advertising in Sakal is a proven strategy for consumer goods brands because:
- Sakal’s readership in Pune spans across all major residential areas, reaching families who are the primary consumers of daily use hygiene products
- A print ad in a respected publication like Sakal reinforces the credibility and trustworthiness of a health and hygiene brand
- Newspaper ads allow brands to present product claims, visuals, and supporting information in a clear and detailed format that readers engage with attentively
- Sakal reaches readers across income groups including the middle class households that represent the core buyer segment for products like Dettol
- Print campaigns in Sakal complement television and digital advertising, creating a multi channel brand presence that improves overall recall and purchase intent
Advantages of Advertising in Sakal Newspaper
Sakal has been one of Maharashtra’s most read Marathi newspapers since 1932. The Sakal Media Group today reaches over 6 million readers through its network of regional publications across Maharashtra. Here is why leading consumer brands continue to advertise in Sakal:
- Extensive Reach Across Maharashtra: Editions covering Pune, Mumbai, Nashik, Aurangabad, Kolhapur, and other key cities ensure statewide brand visibility
- Trusted Household Readership: Sakal is read by families who trust the publication, and that trust naturally extends to the brands that advertise within its pages
- Variety of Ad Formats: From full page display ads to quarter page placements, front page, back page, jacket ads, and page 3 options, Sakal accommodates every campaign size and budget
- Seasonal Campaign Advantage: The December period, when this Dettol ad was published, is a peak time for consumer brand campaigns around the festive and new year season
- Strong Classified and Display Options: Brands can choose between classified display and large format display ads depending on their creative requirements and budget
- Combined Edition Packages: Running a campaign across multiple Sakal editions simultaneously can be done at discounted combined rates, increasing reach significantly
Advertisement Options Available in Sakal Newspaper
Sakal offers a comprehensive range of advertising formats suited to consumer product brands, health and hygiene companies, and businesses of all sizes.
Full Page and Half Page Display Ads
Large format display ads are the preferred choice for national consumer brands like Dettol that want high impact visibility. These ads provide ample space for bold visuals, product claims, and brand messaging, ensuring strong reader attention and brand recall.
Quarter Page and Strip Ads
For brands that want a regular presence in Sakal without committing to a full page spend, smaller display formats like quarter page and strip ads are a cost effective way to maintain visibility throughout a campaign period.
Jacket Advertisements
A jacket ad wraps around the front page of Sakal and is one of the most premium placements available. It is ideal for major product launches and high awareness campaigns where maximum first impression impact is the goal.
Front Page and Back Page Ads
These premium page placements guarantee that the advertisement is among the very first things a reader sees when they open the newspaper, making them highly effective for brand visibility and time sensitive promotional campaigns.
How to Book an Advertisement in Sakal
Booking a display or classified advertisement in Sakal is a simple and fully online process. You can select your preferred edition, choose the ad format and size, compose or upload your creative, set the publication dates, and complete payment without any need to visit an office or agent.
If you are planning to advertise your brand or product in Sakal, you can start your Sakal ad booking online here. The platform supports all major ad formats and editions across Maharashtra, making it easy to manage your campaign from start to finish.
Before booking, it is helpful to review the pricing options available. You can view the current Sakal advertisement rates here to compare costs across formats, editions, and page placements, so you can plan your advertising budget with confidence.
Explore More Consumer Brand Advertisement Samples from Sakal
This Dettol “100% Better Skin Protection” advertisement is part of a curated collection of consumer product ad samples published in Sakal Marathi Newspaper. The Advert Gallery is a valuable reference for brand managers, marketing professionals, creative designers, and copywriters who want to study real print ad formats and messaging strategies used by leading consumer brands in Maharashtra.
The collection spans a wide range of categories including health care, beauty products, consumer goods, automotive, education, real estate, recruitment, entertainment, hospitality, government notices, and many more, making it a comprehensive inspiration library for anyone planning a newspaper advertising campaign in Marathi print media.
